This program is part of the Toronto Reference Library's Entrepreneur in Residence (EIR) service.
The fastest way to start a new business is to try to sell it to everybody. This session will teach you to narrow down your target group by using geography, demographics, and behavioral statistics to determine demand. It will also cover how to spot your early adopters, i.e., the people who need what you're building most will be flexible while you get it right. We'll discover how to narrow down your target audience, and how to determine if you were well informed in your decisions.
The program includes a short networking component, providing participants with an opportunity to connect with other entrepreneurs.
Registration recommended. Drop-ins welcome until room capacity is reached.
To apply for one-on-one consultations with our resident entrepreneur, Ryan, please fill out the in-take form available at tpl.ca/eir . We begin accepting in-take forms on September 28, 2026 until available slots are filled.
Information Collection Notice: The personal information on this form is collected by the Toronto Public Library under the Public Libraries Act, sections 20(a), 20(c), and 20(d). The information will only be used for event and program registration, delivery and evaluation. Questions about how the library handles your information can be directed to Answerline staff at answerline@tpl.ca , 416-397-5981, 789 Yonge Street, Toronto ON M4W 2G8.
For: Adults (18+). Programme type: Small Business & Entrepreneurship. Series: Entrepreneur in Residence. Location in branch: Beeton Hall, Ground Floor. Registration is required. Limited to 85 participants. Contact: TRL - Business, Science, & Technology, 416-393-7149, trlbus@tpl.ca.
Tuesday, October 20
6:00 p.m. - 8:00 p.m.
Toronto Reference Library · 789 Yonge Street
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